A collage of papers with colorful, repeating patterns of eyes, pencils, and other abstract designs.

Mezzo Labs

Mezzo Labs, a marketing data and automation agency, needed a brand identity system that would encompass both their core brand and product lines. Playing off their name, lab equipment symbols were incorporated to represent each product’s purpose, visually connecting the brand to its analytical and data-driven focus.

The logo reads "MEZZO LABS" with "MEZZO" in bold black and "LABS" in a lighter gray below.
The logo reads "CONTENT LAB" with "CONTENT" in bold yellow and "LAB" in gray. Below, it says "BY MEZZO LABS" in smaller gray text.
Three logos side by side: "CONTENT LAB" with a yellow pencil icon, "PERFORMANCE LAB" with a blue stopwatch icon, and "MARKET LAB" with a green DNA-like icon.
A grid of business cards with the "MEZZO LABS" logo, each card placed over colorful patterned backgrounds featuring pencils, eyes, and abstract designs.
An open yellow folder with a large pencil graphic on the cover and the text "CONTENT LAB" inside, holding a document.
Two folded brochures with abstract designs in yellow, green, blue, and black, featuring the "MEZZO LABS" logo on the cover.